ButterflyMX makes building access systems for multifamily and commercial properties. NYC-based industrial design consultancy Pensa helped them develop a crucial bit of their front door kit.

PENSA worked with Butterfly MX to design their next generation video intercom system, creating a new warm, welcoming, brand-driven experience.

A new icon for an industry leader

ButterflyMX intercoms offer industry leading technology and services, currently used in 10,000+ multifamily, commercial, and gated communities. PENSA built on the brand's success with a warm, inviting and intuitive building entry experience that considers the needs of residents and visitors as well as building management and installers.

Design and engineering integration

The design of the new ButterflyMX video intercoms creates a new icon for the brand, balancing an approachable and inviting form language with a precision fit and finish. The PENSA team of designers and engineers worked side by side with the Butterfly MX development teams to ensure that the concept vision was maintained, while solving for the challenging product requirements. The units are easy to install on a variety of architectures. Iterative ideation and prototyping lead to forms, materials and assemblies that solve for waterproofing and heat dissipation.

You can see more of Pensa's work here.