To create their Owala FreeSip water bottle, which is currently selling like hotcakes, Trove Brands hired industrial design and engineering consultancy Whipsaw.

As the firm writes:

"Not only is this wildly popular bottle attractive and colorful but it features Trove Brand's patented FreeSip spout functionality, which allows one to drink water by swigging or sipping, with a seamless transition from one mode to the other."

"The top lid and gasket completely cover and compress against the straw hole and the larger opening to lock in water and prevent leaks. "

"The carry handle folds down and over the lid's spring-release button, so the lid remains locked in place."

"The entire top can be unscrewed for refilling and easy cleaning."

Time named the bottle one of the Best Inventions of 2023.

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