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Two Magnetic Connections Systems that Broke $100,000 on Kickstarter

Magnetic (product) attraction

By Rain Noe - March 27

in Crowdfunding

People who love gadgets, love magnets and connecting things. Here's two magnetic connection systems that easily blew past $100,000 on Kickstarter.

The first is this Swift-Lock camera carrying mount, targeting photographers. Its intelligent design places the straps at the base of your SLR, rather than on the sides. This arrangement prevents the camera from bouncing around on your body while hanging from the straps in transit.

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The second is this more general Magno-Link system, which targets the EDC crowd. Offered in aluminum or titanium, it features embedded magnets and a spring latch, and is for attaching…you know, EDC stuff.

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The former was designed by German company Spinn Design, whose photographer's tool we looked at here. The latter is by a Turkish EDC company Retvon. They're going for $64 and $24 a pop, respectively.

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Juan Cano

9 months ago

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The EDC release, my Dad has always had a key ring with a similar functionality that uses 2 ball bearings that retract when you push it and it allows him to separate his house keys from car keys, about as thick as a pencil. I was interested on the EDC Magnetic until I realized is so bulky; I'd be interested if it was much thinner.

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- Ryan Cee
  
  Juan Cano
  
  9 months ago
  
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  That's the thing, if it already works without the magnets... what's the point of the magnets making the mechanism so much larger?
  
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  - Dee An
    
    Ryan Cee
    
    9 months ago
    
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    The magnet makes reattaching the two parts much easier. I've had the generic ball bearing versions, and they're great for detaching one handed, but require two hands to rejoin.
    I can envisage the magnet version being useful for quickly attaching a dog leash to a dog's collar, especially if you use a weight to ensure the mating part is at the top of the dog (as opposed to the lower, muddier underside of the dog)
    
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