We've seen propellor-style LED displays like these before:
The designers of this Haloasis device, however, have switched up the orientation of the LED bar. This has it rotating in a cylindrical orientation:
The overall effect is somewhat interesting, but mostly solution-in-search-of-a-problem. The developers have thus chosen to turn it into a glorified karaoke machine, adding Bluetooth speakers "designed by a renowned Scandinavian acoustic studio" and wrapped in a form created by "a renowned industrial design company." (I suppose if they were that renowned, the developers might just list their names.)
Here's their target market demonstrating the use case:
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God I feel old.
Prices have not been announced; the Haloasis is gearing up for a Kickstarter.
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Comments
Orienting it vertically and enlarging it a bit would make for an interesting storefront display. It seems a lot more practical than the spinning fan design which is stuck with circular oriented patterns.
I suspect that critical reviews are more valuable. Also they're a lot more amusing.
I think this would come across better if their renowned design firm had found someone to do typography that didn't look like a 1990s web page.