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Metropolis: Two kinds of industrial designers?

By Rain Noe - March 19, 2009

in Object Culture

"There are two kinds of industrial designers," writes Deyan Sudjic of Metropolis, in putting forward a rather interesting thesis:

There are those who...try as best as they can to follow in the footsteps of Raymond Loewy...[a man who] built a career based on sheer force of personality....

And there is the other kind of industrial designer, perhaps best personified by Dieter Rams, for whom the discipline is a kind of moral crusade.

Philippe Starck, Jonathan Ive, Jasper Morrison, Karim Rashid: Can you guess which category the editorial places them into? Read the piece and see if you agree here.

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Ken J

15 years ago

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Didn't Living Colour sing a song about this crap?
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Metropolis: Two kinds of industrial designers?

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