The Zippo lighter was the original EDC item, back when cigarette marketing was truly wild:
In the decades since, as these doctors started coughing a lot and cigarette smoking declined, Zippo branched out into other product categories to survive. This offering here brings them full circle, back into the EDC world, albeit in a ridiculous way. Here's the $15 Zippo Bit Safe Lighter Insert:
Absurd as the product is, I will say a Zippo is easy to carry in the coin pocket of a pair of jeans. And hey, at least their marketers haven't reached as far as the tobacco industry's.
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I’m glad the original owners were able to keep the brand. I’m disappointed that they’re unable to manufacture their own products but relegate that offshore as the “CHINA” emblazoned on the bottom indicates. I want to associate a brand with the manufacturer. I hope they retained some of their tooling for an “authentic” line. The recent Stanley Bottle problems come to mind with their lead issues. That brand was sold off a while ago to a marketing brand collector investment company. For something like this, I’ll pay more for the real deal.
CHINA
Very cool, but why cant it ALSO still be a functioning lighter? I feel like they could have made that happen.