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Stanley Gets Into the Pour-Over Coffee Game
The venerated thermos brand has successfully pivoted with the times
Drinkware manufacturer Stanley cut their teeth keeping beverages hot for 20th-century factory workers. That market is long gone, but Stanley has successfully pivoted with the times. Today's target customer is more concerned with glamping than stamping, thus Stanely now produces this Classic Perfect-Brew Pour Over object.
A reusable stainless steel filter obviates the need to bring along paper ones (although you will of course have to live with some sediment).
It fits a variety of mugs and thermoses...
...and can also be purchased as a set with a Stanley mug.
It seems the company is optimistically anticipating the same craze for this object as happened with their Quencher tumbler, which sold out everywhere. If you're wondering how the company was able to generate that viral craze, the answer is, influencers. The Times has an illuminating article on how that all went down.
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Comments
Price point is good, and it's a decent design, so I can't see how this would do
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pourly.
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Just here for @Ryan Cee's comment 🤣
I'm sorry but I have to ask.
Venerated? I bought my last Stanley thermos quite a few years ago. Handle broke off easily as it was weakly spot-welded. Have since moved to Zojirushi (for small size) and never looked back. It has excellent vacuum insulation. Finicky (for cleaning) lid design is the drawback.
I think it's fair to say that Stanley is venerated. Venerable? Now *that's* debatable :)
Agree. Zojirushi & Tiger brands are superior. The Stanley "Brand" is just that. A marketing / investment firm in Seattle that bought the brand along with Alladin. It's not the "venerated" factory churning out flasks in Great Barrington, Mass. I thin k it's disinguous to claim "since 1913".
Where is the edit button here? r.e. disingenuous.