For lovers of classic Braun designs, Phaidon has published Braun: Designed to Keep, which they say is the company's "most definitive monograph to date."
"Since 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design – underpinned by a set of functional and aesthetic principles – that went on to have worldwide impact."
Braun factory II, Ru¨sselsheimer Strasse, Frankfurt, 1950s. Picture credit: courtesy © copyright BRAUN P&G and Braun Archive Kronberg (pages 66-67)
Braun factory, Mainzer Landstrasse, Frankfurt, circa 1938-1944. Picture credit: courtesy and © copyright BRAUN P&G and Braun Archive Kronberg (page 53)
Home Recorder, BMF 2020, Recorder and microphone, 1935 and 1932, Max Braun. Picture credit: courtesy Gerhard Kellermann / © copyright BRAUN P&G and Braun Archive Kronberg (pages 38-39)
"Across 3 sections and more than 500 images, the book charts the company's defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published."
S 50, Electric shaver, 1950, Max and Artur Braun. Picture credit: courtesy Gerhard Kellermann / © copyright BRAUN P&G and Braun Archive Kronberg (page 60)
PK-G, Audio cabinet, 1955, Hans Gugelot. Picture credit: courtesy Gerhard Kellermann / © copyright BRAUN P&G and Braun Archive Kronberg (pages 108-109) Also known as 'Langer Heinrich' (Long Henry) on account of its breadth
Advertising photograph demonstrating how to make baby food with the KM 3, 1957 or 1958. Photograph by Braun photographers Marlene Schneyder and Ingeborg Kracht-Rams. Picture credit: courtesy and © copyright BRAUN P&G and Braun Archive Kronberg (page 119)
"Featuring brand-new photography of Braun's most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world."
Reinhold Weiss, Dieter Rams and Roland Weigend in the Braun design department, around 1961. Picture credit: courtesy and © copyright BRAUN P&G and Braun Archive Kronberg (page 131)
combi, Combined radio and record player, 1955, Wilhelm Wagenfeld. Picture credit: courtesy Gerhard Kellermann / © copyright BRAUN P&G and Braun Archive Kronberg (page 83)
Pocket, Electric shaver, 2020, Braun Design Team. Picture credit: courtesy Gerhard Kellermann and © copyright BRAUN P&G and Braun Archive Kronberg (page 318)
"With profiles on key members of the creative and leadership teams that reinforce Braun's design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brand's core values – such as simplicity, usefulness, and longevity – that changed the way household products are perceived, designed, and used."
Wall-mounted Hi-Fi unit: TS 45, TG 60 and L 450, Controller, tape recorder and flat loudspeaker, 1964 & 1965, Dieter Rams. Picture credit: courtesy Gerhard Kellermann and © copyright BRAUN P&G and Braun Archive Kronberg (pages 204-205)
Braun products from 1960 to 1974. Picture credit: courtesy and © copyright BRAUN P&G and Braun Archive Kronberg (page 169)
Braun product portfolio in the late 1990s. Picture credit: courtesy and © copyright BRAUN P&G and Braun Archive Kronberg (page 269)
Braun: Designed to Keep is available now and retails for $80.
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Comments
45 years ago while leaving a far north side Chicago restaurant I passed a gentlemen sketching a TV on a paper napkin. I mustered the courage to ask "are you an industrial designer?". Reinhold (Rene) Weiss said yes, discovered I went to the Institute of Design, and invited me to join him. Upon visiting his studio and jaw-dropping shop I realized I'd met design royalty. Then I spent 10 years in Hawaii and East Asia. This is my third personal fan of his design. Designers from Seoul and Tokyo (100VAC 50Hz) talked me out of of the first two. Upon returning to Chicago in 1993 I immediately found this one and use it to this day. Good things keep revisiting my life. Both products and fascinating people like Rene Weiss. I hope the book reaches a wide audience. It is important to us IDs that "civilians" understand that good design doesn't just spring from the earth. Deep, patient commitment to excellence is required. Die Designer von Braun waren Vorreiter.
I still use a Braun Pocket Shaver, albeit in bastardized form, to this day. Excellent functionality. They're still ubiquitous in every Japanese convenience store for $20. Any 7-11, Lawsons or Family Mart.