As we learned here, if you're in the U.S. and need a large amount of tarp material, you can buy ex-highway-billboard vinyls on the cheap. America has plenty of highways, meaning there's a glut of decommissioned vinyl ads.

In Europe, Belgian beer brand Duvel transports their beer on trucks sided with company-branded tarps.

Belgian industrial design and engineering consultancy Futurewave, who designed this steel-framed In-Layer chair…

…then partnered with Duvel, to use the frame to upcycle the beer company's spent trucking tarps:

"The recycled tarp [is] the most expressive and unique element of each chair," the firm writes. "The seat itself is easily replaceable and repairable, directly cut from truck tarps to be slotted into the chair as a sleeve at each end."

The next time you see one of those vinyl billboards, imagine how many chair surfaces you could get out of it.