Remember Toppan's magic translating window developed for Japanese train stations?

South Korea's ITRI (Industrial Technology Research Institute) has developed something similar with their AR Interactive Vehicle Display, initially aimed at tour bus operators:

"The AR Interactive Vehicle Display is a transparent display that allows passengers to view and interact with augmented reality (AR) content without the need to wear any devices in a moving vehicle. When passengers spot a site of interest, visual information is presented in real time, following their line of sight. Passengers can touch a visual cue on the screen to access detailed information. The system can be customized for various modes of transportation and incorporated into vehicle windows, in-car displays, and personal mobile devices."

For those who get queasy easily, they've incorporated this nice UX touch:

"An on-screen visual aid that moves according to the vehicle's motion is provided to mitigate motion sickness. The solution prevents passengers from feeling dizzy or nauseous while viewing AR content via a transparent display on a moving vehicle."

Here's how the system looks in use:

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A demo unit will be on display at this week's CES.