In view of the major challenges the world and humanity as a whole are facing, many of the world’s bigger companies are turning to storytelling or more open platforms in order to share with their (and new) audiences the ways in which they see, prepare for and involve others in the creation of/steering towards a better future.
Hitachi is sharing 'true stories', Shell shows their future/innovation oriented endeavours on RealEnergy, Volkswagen takes us to 2028, Philips Design has its probes, Xerox has its Future of Documents blog etc.
Now also Toyota launched an interactive website to show and let people explore the ways in which they see and prepare for the future.
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