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"Medieval, Barbaric Design" for Apocalypse Super Truck

The aesthetic goal: "Impossible to ignore"

By Rain Noe - May 23, 2023

in Cars

When a custom vehicle manufacturer is called "Apocalypse," and this is their logo…

…you instantly understand who they're designing their 4x4 Super Truck for.

The necessary leap of faith is that in an end-of-the-world scenario, you'll somehow have steady access to enough refined gasoline to keep a 6.2-liter V8 going. The vehicle's gross weight and mileage are not listed, but it's reasonable to assume something this big is on the thirsty side. For scale's sake, here's the Super Truck next to a Jeep Wagoneer:

Visually speaking, the intent was "medieval, barbaric design, that is impossible to ignore," Apocalypse head designer Joseph Ghattas told Motor1. Mission accomplished:

I assumed the thing was bulletproof based on the aesthetic, then had doubts when I saw the odd thickness variants in the doors' exterior cladding:

Indeed, the product copy does not mention any ballistic protection, except that "a steel front Grumper (grill/bumper combo) and slate-piled rear steel bumper make it impenetrable to external forces." Kind of a vague description, although the word "Grumper" does a good job of dominating the sentence in a way that doesn't make you probe further.

As for the strange design of the wheel wells…

…there is an explanation: "Open wheel wells allow for ideal tire travel, making this hyper-truck able to ramp-launch ten feet off the ground (Apocalypse tested this feature over 50 times)."

Another height-based feature is on the inside, and perhaps intended to attract buyers from the NBA. "Featuring one of the largest cabins ever produced, the Super Truck will seat a seven-foot-tall person comfortably," they write, "and features the industry's largest rear bench." The latter is presumably where you seat the second-stringers.

The Super Truck's price is unlisted and, frankly, irrelevant. Objects like this are not for people who worry about numbers.

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Dave D

a year ago

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1Z

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Fugly

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simon a.

a year ago

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Car for people who need to compensate for being scared weaklings.

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steve hassler

a year ago

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Judging from all of those angular surfaces it must employ some kind of super stealth technology.

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daniel scott

a year ago

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Dodge Ram in a cosplay role

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Alan Nomoto

a year ago

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Not very good approach or departure angles.
Low profile tires better suited for dirt driveways.
Heavy.
Nightmare to wash.
A design aesthetic of a barbecue grill.

Question: What exactly is this chassis? SuperDuty? Silverado?

I do agree with the name. It IS the Apocolypse.

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