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Flash-mob shoppers convince local hardware to turn green

By Glen Taylor - December 16, 2008

in Events

Photo courtesy of PSFK

Last Sunday, consumer activists organized by Carrotmob headed to Brooklyn's Park Slope neighborhood to reward the local hardware store Tarzian with their patronage for agreeing spend 22 percent of the day's profits on energy improvements.

Carrotmob brings together consumers and businesses to benefit the planet. Believing that a little bit of money can elicit a large amount of change, Carrotmob uses the "carrot" of consumer purchasing power to entice businesses to become more green.

This was the first Carrotmob event in New York, previous events have taken place in San Francisco, Kansas City, and Bristol, England.

via PSFK

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Jonathan Melhuish

16 years ago

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We've also organized two in London :)
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Flash-mob shoppers convince local hardware to turn green

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