Core77

Industrial Design History: First Teague, then Apple

By Rain Noe - December 10, 2008

in Object Culture

Here's a rather fascinating piece of ID history, from Wired Gadgetlab. Apple's "five-color" strategy--remember those original iMacs, and the iPod Mini?--was pioneered by none other than (drum roll) industrial design legend Walter Dorwin Teague:

In 1926, Dorwin Teague updated Kodak's popular Vanity Kodak camera by releasing it in five different colors, and each camera even came in its own box that matched the specific color.

The article also paraphrases Microsoft design researcher Bill Buxton claiming that "innovative gadget design arises out of difficult economic climates," and we hope to God that's correct.

o

Favorite This
Q

Comment

Share your thoughts

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Subscribe
Test it out; it only takes a single click to unsubscribe

Directory Company Profiles

Core77
Industrial Design
Resources

K

{

Welcome

jSign In with Core77 Account

Email or Username
Password Forgot password?
Keep me signed in

Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

jJoin Now with Email

Email Not Public
Username
Password
Confirm Password
Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

Industrial Design History: First Teague, then Apple

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Directory Company Profiles

Core77 Directory

K

Welcome

K

Welcome

K

Reset Password

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.