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A Modern Update to the Hunting Rifle
By industrial designer Jean-Francois D'Or (not Marc Newson)
Brussels-based industrial designer Jean-Francois D'Or designed this eye-catching SXS hunting rifle for Browning.
It's a "Redesign based on a Winchester existing object," writes D'Or, who performed "research on branding identity, finishes, materials sensitive touch integrations and semantics of colors. [The design is an] attempt to join elegance to sport; creating a sensitive bridge between tradition and contemporary attitude."
I only wish there were more images! And this is puzzling: While I assumed this was mere concept work, D'OR's website says you can actually order one by e-mail.
My scout, by the way, sent this in with the caption "If Marc Newson designed guns." With all due respect to D'Or, I think she kinda nailed it.
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I'm curious about things like this. To me, this seems the same as the bright pink guns they sell to entice new clients into purchasing, it's a minor aesthetic change that has no bearing on the function of the tool. How does one create new interest in something that already exists? Why does such a simple change work? Or doesn't it? I struggle with this aspect of design. Sure, it's pretty, but nothing is different. The silhouette is the same and the paint will scratch. What is it that makes consumers buy your product when you've done nothing but recolor it?
Alexander, are you saying that aesthetics have no function?
That is a shotgun, fires shotgun shells. Rifles shoot bullets w/ brass casings.
This is based on the Winchester Super X4 shotgun and is not a rifle. Its a nice-looking update but I am going to guess it costs a bit. Your scout who sent you this should know that Marc Newson has designed guns for Beretta, and his model 486 Side by Side is one of the most beautiful shotguns made by Beretta and that is saying something. https://marc-newson.com/486-marc-newson/