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Wine packaging goes tactile

By Rain Noe - November 11, 2008

in Object Culture

Wine is something you savor through smell and taste, but as packaged by Madrid-based branding agency Baud, you'll also appreciate it by touch. The Braille-printed labels of Baud's "Lazarus Wine" project are not merely meant for blind enologists; "The primary objective of [the design] was to achieve a wine of the highest quality elaborated by sensorial methods."

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Grafisk identitet

16 years ago

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I remember some years ago a Joseph drouin a french wine producer being amoung the first to braille the labels on his complete wine selection - the braille described wine name, taste and character.
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wolf

16 years ago

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I don't know if you have seen the glass bottles for Feel Good Drinks (http://www.feelgooddrinks.co.uk/) that are available in UKK and Scandinavia at least. They have some kind of dots on there as well and I wonder if that's some braille text. Nothing else would really make sense there...
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