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The Nomoto: A Scooter (Concept?) That Hides in Plain Sight

…in cities, anyway

By Rain Noe - September 6, 2022

in Urbanism

This urban-looking Nomoto object was designed by Michigan-based industrial designer Joey Ruiter. "I wanted to create a piece that is museum-worthy that's completely unnoticeable and so familiar, you're just going to walk past it," Ruiter writes.

So far, so good. Then, the surprise: "What makes the design unique is that when you push a button, the moto rises up and it flips open and a seat pops out. It is glamorous underneath its city-skin and you drive away on it."

Ruiter claims the Nomoto "is fully functional." Which begs the question: Why no video, or at least brightly-lit photo, of someone riding this thing? We all want to see it!

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Douglas Bowker

a year ago

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Conceptually it's pretty cool, though I can't imagine it's very comfortable, takes corners very well, nor complies with most vehicle standards. This feels more like a sketch of something that has potential... maybe.

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Eric Ludlum

2 years ago

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Here's a pic of it: https://www.instagram.com/p/CFxN340jyxN/

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