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An Easier-to-Read Measuring Cup

By industrial designer Erina Caldeira

By Rain Noe - September 1, 2022

in UX

Copenhagen/Tokyo-based industrial designer Erina Caldeira designed these measuring cups to be easier to read:

"A measurement cup that is easy to measure from any angle, with a measurement line on the entire border. The tip of the spout is thin, making it easy to pour and prevent dripping. There are no corners on the inside, so it is easy to wash, and the spout does not touch the table when turned upside down, so it is easy to dry and hygienic."

The microwave-safe cups are in production by Japanese housewares brand Marna, with the 200mL-size retailing for ¥968 (USD $7), and the 500ml size going for ¥1,408 (USD $10).

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Dave Marcus

2 years ago

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Beautifully designed but a truly epic fail—a triumph of great design over functionality, and a product of a designer working with no eye for the practical. A cup contains 237 ml, not 200. The markings for a cup on this lovely and readable piece of equipment are off by 15%. In baking especially but also in some other forms of cooking, being 15% short would be fatal to a recipe. I am amazed that this has made it to market.

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- Scott Brown
  
  Dave Marcus
  
  2 years ago
  
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  Expand your world-view Dave ;;))
  From Wikipedia:
  Metric cup
  Australia, Canada, New Zealand, and some other members of the Commonwealth of Nations, being former British colonies that have since metricated, employ a "metric cup" of 250 millilitres. Although derived from the metric system, it is not an SI unit.
  
  1 cup = 250 millilitres
  = 162⁄3 international tablespoons (15 ml each)
  = 12.5 Australian tablespoons (20 ml each)
  = 25 dessertspoons (10 ml each)
  ≈ 8.80 imperial fluid ounces
  ≈ 8.45 US customary fluid ounces
  
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Eric Ludlum

2 years ago

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Great to see the comments back here!

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Dave Marcus

2 years ago

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I am surprised that the comment I made last week, about the negligence of the designer in not ensuring reasonable accuracy in the markings, is not visible.

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- Jamie Bresner
  
  Dave Marcus
  
  2 years ago
  
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  I'm seeing the comment.
  
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Lucien De Vere

2 years ago

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Beautiful design and of course it’s easier to read. It doesn’t have any unnecessary fl oz markings!

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