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Amazon opens "Frustration-Free Packaging" store
Packaging designers take note. After years of complaining about user-unfriendly clamshells, wasteful overpackagaing and other ill-conceived wrappers, consumers are starting to vote with their cash, and no less than Amazon.com is helping them do it.
Unveiled Monday, the "Frustration-Free Packaging" initiative consists of a handful of top-selling toys and electronics that Amazon has gotten the manufacturers to re-package in a more streamlined fashion. The online shop where these wares reside also features a gallery of user-submitted photos, depicting the aftermath of opening bad packaging, just in case you didn't get the message (see artifacty photo of destroyed clamshell, above).
Via Gizmodo and Lifehacker.
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