According to Apple Insider, Microsoft "is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores."
AppleInsider reader Tom submits the following photo, which shows a large Microsoft-branded kiosk parked outside a shopping center-based Apple retail store.
We're not saying the claim is entirely untrue, but look closely at that photo--are we the only ones this looks Photoshopped to? Doesn't the lighting look off?
Zooming in and brightening a bit, it looks like the red-lettered sign is somehow showing through the kiosk, which doesn't look like it's supposed to be translucent. Is it just us?
(Our apologies to the original poster if the photo's legit.)
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http://www.flickr.com/photos/akrabat/2989281219/
Also, looks like MS is the first Apple competitor to set up shop outside of Apple's Bullring store
http://www.flickr.com/photos/mintchocicecream/2519289366/
Microsoft needs to look at their balance sheets and realize that the VAST majority of their sales go to computer builders (pro and hobbyist) not to end-users.
They need to stop chasing Apple into consumer space or they're going to lose their grip on corporate sales. Without the constant stroking of egos, geeks turn coat pretty quickly and Linux vendors are chomping at the bit to get to your IT guys.
MS needs to do what Intel did in the 90s: advertise that a computer has to have "some of that Microsoft inside of it" or "has to come with some of the Microsoft" to be any good.
During the "Intel Inside" campaign, most buyers didn't know that Intel was a company, and those that did know didn't know what they did. All most shoppers knew was that a computer "had to have some of that intel in it" to be any good.
Windows is a tainted brand.
Kill the "Designed for Windows" program and replace it with "Comes with Microsoft!"
Perfect slogan:
Does YOUR computer come with Microsoft in it?
Then release "Microsoft for Mac": Virtualization software for OS X with a Windows 7 VM pre-built-in. Press one button for a "Fresh Machine". Never "install" Windows again. Can be configured to unlock trial edition of Office when it creates "new" machines. MS doesn't care if you buy a PC... just a Windows license.