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Is This the Design Concept that LG's Rollable TV is Based On?

Totem, by ID consultancy Studio Booboon

By Rain Noe - May 16, 2022

in Object Culture

Remember that rollable TV screen that LG rolled out last year?

The designers were uncredited, and after stumbling upon this, I'm wondering if this is the design concept on which it was based:

Called Totem, it was done by Studio Booboon, a design consultancy formed by ex-Nendo industrial designers Jisu Yun and Richard Bone. On their website it appears to be a concept only, and though they've slapped "LG Display" on the description, I can't tell if that's contractual or designer fancy.

In any case, although I'd never have a need to switch to a vertical orientation, I prefer Studio Booboon's friendlier-looking design to LG's aggressively modernist production model.

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Bernardo Araújo

2 years ago

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Designers for LG Rollable TV screen are credited, it's by Foster and Partners: https://www.fosterandpartners.com/projects/lg-signature-oled-tv-r/

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Alejandro Lara

2 years ago

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That design is an entry for a LG design competition, OLEDs go 2022 https://www.dezeen.com/2022/04/06/oleds-go-competition-top-five-finalists-lg-display-revealed/

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Dee An

2 years ago

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What exactly do you think LG have taken from the Totem design?
Roll-up displays have been in Sci Fi since at least 1998 (Earth Final Conflict series by Gene Roddenberry featured a roll-up PDA called a Global). Roll-up scrolls are thousands of years old. Roll-up projector screens are over a hundred years old. A roll-up television set is 'obvious to anyone versed in the art' if the engineers are capable of manufacturing the flexible panel.

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