Cannondale is hoping their Bad Boy will be a good incentive for design; they're giving a BB to the winner of their "Commuter Bike for the Masses" design competition.
Do you have an idea for a bicycle that might persuade the average person, with no prior interest in cycling, to park the car and pedal to work? That is the main idea behind this competition. The scope is up to you--choose to come up with a whole new form factor for a pedal powered machine, or focus on specific details that you consider key to accomplishing the goal of getting the average non-cyclist to consider riding a bike for transportation.
Don't be constrained by products that are currently on the market, but do make sure that your concepts are based in reality (don't break the laws of physics, etc) and that they are manufacturable using existing technology. All concepts submitted will be considered, so be creative and have fun.
A jury of 6 industrial designers and 1 journalist will review and discuss the submissions to choose a winner. The jury will be looking for creative and sound concepts that are clearly defined, original, and innovative. Presentation counts too, so do your best to sell us on your concept.
Deadline's December 5th, so get those pedals churnin'.
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