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Cartier Joins Hardware-as-Luxury-Jewelry Trend

Hilariously, they don't know the difference between nuts and bolts

By Rain Noe - February 14, 2022

in Object Culture

Just as Balenciaga released their Tool Bracelet—essentially a hose clamp—competitor Cartier has also released a line of hardware-based jewelry, called Écrou de Cartier.

So écrou means "nut" in French, but read the product copy:

"The Écrou de Cartier challenges the status quo of design through its unique play on the industrial. Movable bolts are perched on a circular ridged band, creating unique pieces that defy conventions. Just like that, the ordinary is made beautiful."

"Movable bolts."

In addition to bracelets, they've got rings, earrings and necklaces as well.

The rings start at $2,430; the earrings, $2,790 (each, not for a pair); the bracelets start at $7,150, while the necklace will set you back $16,500.

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Dave Cannon

2 years ago

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Do you think they meant it to look like neither standard screw thread or coil thread? If they created their own thread form, that's kinda neat... I guess.

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- Nathan D.
  
  Dave Cannon
  
  2 years ago
  
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  Do you think very many people would want standard screw threads digging into their skin?
  
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Zach W

2 years ago

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No such thing as bad publicity. You may hate the product but you're giving them free advertising.....

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