Core77

Bago: A Hilarious Object Designed to Keep Bags Upright on the Floor of a Car

Why DIY when you can buy?

By Rain Noe - January 13, 2022

in Organization | Crowdfunding

I don't deny that this object is clever (for what it is), but I'm stunned that people would purchase one for the $22 asking price. Bago seems like a simple thing to rig up. It's basically an adjustable strap and a small A-clamp. You throw one end into the glovebox, then attach the clamp to a bag on the floormat, holding it upright:

Enter a caption (optional)

This seems like one of those quirky only-in-Japan objects. Instead it was invented--and successfully crowdfunded, on both IndieGogo and Kickstarter--by a guy named Dan Stevenson, who hails from Atlanta. Congrats to Stevenson. To the rest of you, here's proof that if you have the idea for a simple and even narrowly useful object, there's probably a market out there for you.

o

Favorite This
Q

Comment

Share your thoughts

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Subscribe
Test it out; it only takes a single click to unsubscribe

Directory Company Profiles

Core77
Industrial Design
Resources

K

{

Welcome

jSign In with Core77 Account

Email or Username
Password Forgot password?
Keep me signed in

Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

jJoin Now with Email

Email Not Public
Username
Password
Confirm Password
Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

Bago: A Hilarious Object Designed to Keep Bags Upright on the Floor of a Car

Why DIY when you can buy?

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Directory Company Profiles

Core77 Directory

K

Welcome

K

Welcome

K

Reset Password

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.