One thing at this years 100% Design in London that is difficult to capture by camera but still worth mentioning is the "The Good Design Manifesto", created by Richard Shed. It is a collection of 100 brief responses from industry experts to the question "What is good design?". Here you can find a little video with interview snippets by Sam Hecht, Jamie Hayon, Libby Sellers, Thorsten van Elten and many more and here are some of the responses which are written on various walls of the 100% Design venue:

Good design... ...makes ordinary people's life more meaningful. (Lavrans Lovrie, Livework) ...brings the intelligence of nature together with man's production capabilities. (Jonathan Prestwich) ...is finding new places where what we can dream meets what we can make happen. (John Miller and Anna Hart, Mark) ...is considerate and harmonious. (Paul Velentine, Smallpond) ...is sooo boring. We need GREAT design: Vision. Humanity. Sex. Death. Art. Love. (Richard Eisermann) ...is serious fun. (Nina Tolstrup) ...is no longer about 20th century debates around form or function. Good design will ensure we got a future on this planet.