It's that time of year again: The past two Designism events at the Art Directors Club in NYC have been provocative, maddening, fun, profane, and yes, enlightening, so don't miss version 3.0 of the annual event. Here are the details:

Join the third annual gathering of leading creatives committed to social activism and instigating change through media. The evening promises controversy, conversation and includes a moderated debate, lightening round presentations and the launch of a new support system to help put your ideas into action.

The evening takes place on Thursday, October 2, 2008, ADC Gallery, 106 West 29th Street, NYC.

5:30-6:45pm Sappi Ideas that Matter Exhibition and Opening Drinks & Snacks FREE with RSVP (for opening only)

7:00-9:15pm Designism 3.0 $30 Members, $40 Non-Members Design activism deconstructed! Participate in an evening of discussion, debate, and presentations on Design Activism produced by Brian Collins, COLLINS, and Benjamin Palmer, The Barbarian Group.

Click below for the lineup. All details and RSVP are at the ADC site. This evening opens with Sappi's Ideas that Matter Exhibition featuring creative ideas of designers who've answered the call for change. Sappi believes that creative ideas have an impact far beyond the design world and that ideas can be a powerful force for social good. The exhibition features Ideas that Matter grant recipients' work created over the nine-year life of this program. Ideas that Matter was established in 1999 by Sappi to support and transform the creative ideas of designers into a powerful force for the social good. Since the program began, over 225 projects have been funded for a total of more than $8 million. Few of these projects are large or well-known yet all represent good design working to make a difference for the people they touch.

A Designism Manifesto delivered by Allan Chochinov, Core77, is followed by IDEO who will share three design-driven projects that initiated real change. Six creatives present forward-thinking projects, and their results, in lightning speed--TAXI, Brainforest, MendeDesign, Avenue A|Razorfish, lettera27, and Brian Hurewitz with lolz. Milton Glaser shares his thoughts on Propaganda. Steven Heller moderates a discussion on the design of politics between Helen Walters, BusinessWeek Innovation & Design channel, Tony Hendra frequent contributor to The Huffington Post, Milton Glaser and surprise guests. ADC introduces its ingenious new tool to support the creative activist community with some additional tools for creatives doing pro bono work.