The 5 year old Austin Design Week kicks off starting today! With a combination of free virtual and on-site events, anyone can join in on this week-long series of workshops and discussions. Austin Design Weeks features leading designers, organizations, agencies and companies centered around "a theme that challenges us to consider the role of design in improving our communities and ourselves," as described by the event's organizers.

This year, Core77 is excited to participate in a panel taking place tomorrow, November 9th, from 5:30-6:30 PM at The Foundry at the University of Texas. The panel, titled "The Dissolving Line Between Business and Design" will feature Raquel Breternitz, Head of Design, Aperture Health, Jose Colucci Jr, Director of R&D, Dell Medical School at the University of Texas at Austin, Allison Fonder, Senior Producer at Core77, Doreen Lorenzo, Assistant Dean, University of Texas School of Design and Creative Technology, and host Joe Meersman, Senior Director of Design, Intapp. You can join for a panel discussion on the evolving dialog between Business and Design, and why it's important to zero in on this topic in today's labor economy.

Register now to attend this free event, it's a panel not to miss.

The Dissolving Line Between Business and Design

Thursday, November 9th, 5:30-6:30 PM CST The Foundry, at The University of Texas 2306 Trinity St Austin, TX 78712

Are you a designer who works with clients or project managers? Do you represent the needs of the business in discussions with developers and designers? 

When it comes to working within a company, "business" often sets the goal, while "design" shows you how to get there. Given the integral nature of the relationship between the two, it's a surprise that both disciplines largely remain siloed, abound with language barriers. With designers now at the table taking part in larger business discussions, creating a symbiotic relationship between creative and business teams has never been more crucial to the health of any organization.

Join Doreen Lorenzo, Jose Colucci Jr, Allison Fonder, Raquel Breternitz, and host Joe Meersman for a panel discussion on the evolving dialog between Business and Design, and why it's important to zero in on this topic in today's labor economy. Attendees will benefit from over 75 years of experience driving outcomes into the hands of users. The University of Texas School of Design and Creative Technologies' Foundry space will host this facilitated conversation. A reception will follow, affording opportunities to meet the panelists in an informal setting.

REGISTER NOW TO ATTEND