London-based Afroditi Krassa has designed the394 Yellow Pages business card holder (and picture stand), a lovely instance of reuse, albeit with a chromed steel tube thrown into the mix. Here's the procedure:

This card holder design re-uses last year's YellowPages directory as its main material. The directory needs to be trimmed to the right diameter (approx. 394pages), rolled up and inserted into a metal tube. The size and exact use of the object is up to the maker, from photos to notes, business cards to envelopes. The product can be stored either vertically or horizontally.

Of course, you could use a toilet paper tube instead of the steel, but then you'd be rocking a whole different feel. Yup, it's a quick trip from Moco to Make.

More info at www.afroditi.com.