The Incredibulb is an A19 LED light with a bulb made of silicone. It's flexible and can't shatter, making it ideal for workshops, garages, basements or anyplace where you might accidentally slam into the fixture with a ladder or long part. I could've used these in the photo studio I used to run, where more than one careless grip shattered an overhead bulb while setting up a boom arm or similar.
The bulbs come in 2700K and 5500K but nothing in between, so it's either warm yellow or super white. They offer a 5W (40-watt equivalent) or 7W (60-watt equivalent).
The only thing that might give you pause is the price: The 5Ws are $5 apiece, the 7Ws run $6. At the big box stores you can get a 12-pack of 60-watt equivalent LED A19s for $10, or less than a buck a bulb.
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Many years ago (about 8), I worked with a customer on solving a similar problem. His product were silicon covers for regular incandescent and fluorescent bulbs. The form factor was almost identical to this, except it was like a fitted jacket over the bulb. The idea was that if the bulb shattered nothing escaped...glass, vapors, etc. I am not sure what became of that product, but this seems like a potential step up. Interesting concept.
Is there a reason it's mimicking the form factor of a standard incandescent bulb? With an LED light source, wouldn't it work just fine without a shroud of any kind?
There may be situations where the 'Incredibulb' would be appropriate, but this seems more like marketing than design. LED bulbs with hard plastic diffusers are common and very inexpensive. Even if a hard plastic bulb is subjected to an impact sufficient to break the diffuser, the resulting plastic pieces aren't the hazard that broken glass is. And just because the bulb can take the impact, that doesn't mean the light fixture can.