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A Super Confusing Ideogram for a Recyclable Bubble Wrap Envelope

By Rain Noe - June 1, 2021

in Visual Communication

If you look at this series of ideograms, printed on a bubble wrap envelope and posted by London-based industrial designer Oscar Diaz…

…how long did it take you to puzzle out what it all means?

Diaz isn't alone. It took me a few, particularly because I thought the wine glass was broken at the stem, which threw me off; but looking closely I can see its base is visible inside the bubble wrap. So it seems this somewhat confusing series is meant to convey:

1. You can remove the bubble wrap from the paper

2. The bubble wrap can be re-used to protect delicate things

3. Alternatively, you can recycle the paper envelope and the bubble wrap separately.

I'm not sure that say, an elderly relative would be able to puzzle out what this means. The bypassing arrows beneath the wine glass image aren't helpful. Words would be nice, but I get that they're trying to be language-less. Can you think of a better way you'd draw this?

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Anthony Towers

3 years ago

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2Z

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1. remove bubble wrap inner.
2. pop all the bubbles
3. chill

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Alex Netz

3 years ago

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Step one: stick your hand into the bag (unnecessary step?)
2: pull bubble wrap out.
3: pour some amaretto in the bag and shake it side to side.
4 you can dispense your drink into a cup.

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Sarper Seydioglu

3 years ago

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- Separate bubble wrap from envelope
- Pour wine into the bubble wrap
- Put the bubble wrap and the envelope separately into water glasses
- Profit.

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L H

3 years ago

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My elderly relative is not going to concern themselves at all with what is printed on an envelope, its clearly just "trash" ... ah elderly relatives.....

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