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Hyundai Releases Teaser Renderings of Forthcoming Pickup Truck

They claim they're "creating an entirely new vehicle category"

By Rain Noe - April 1, 2021

in Cars

Hyundai has released renderings of the pickup truck they're preparing to launch. Because they're a bit shadowy, I pumped up the levels a bit, though it doesn't give away much more:

At first glance I'm disappointed with the Subaru-BRAT-looking box size, but I can't tell how much that C-pillar is hiding. It's also possible they've done something funky back there like Bollinger did, where there may be a pass-through that effectively extends the bed into the cabin; in the press release they boast of "Open-bed flexibility coupled with closed-cabin security," whatever that might mean.

As the company has been moving steadily upmarket, I suppose it was too much to hope that they'd produce a work truck; indeed they're referring to it as an "adventure vehicle [that] shatters both SUV and truck segments, creating an entirely new vehicle category."

Hyperbole aside, I'm admittedly highly curious to witness the formal unveiling, scheduled for next month. In the meantime--any guesses as to what the "multi-utility, secure open bed [that] provides diverse gear-carrying flexibility" actually does?

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Sean Horita

3 years ago

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haha 'santa cruz' - a vehicle in which to sit on Hwy 17. this is a crossover with the back cut off.

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Mike Custer

3 years ago

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Man I wish it was closer to the concept!

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steve hassler

3 years ago

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I had a four door Nissan truck with a short bed a few cars back. It was awesome. Guess this is more car-like though?

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Dave Cannon

3 years ago

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I'll pass.

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