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Shoes. Oh my god. Shoes.

By William Bostwick - July 16, 2008

in Object Culture | Events | Video

Just found this video on youtube about the inspiration for Nike's revolutionary Air Max 1s (you know, the shoes with the air cushion you can see). Turns out, it all started with a trip to the art museum.

"When you sit down to design something--and it can be anything: a car, a toaster, a house, a tall building, a shoe--what you design is a culmination of everything you've seen and done in you life up to that point."

Keep this video in mind if you're headed to next Tuesday's D-Crit reading at KGB bar in New York. This month, SVA's panel of gurus talk about the intersection between sports and design.

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scotte

16 years ago

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interesting vid. sometimes we forget about these connections, nice to be reminded. BUT what i really want to comment on is that title sequence... OMG! Phenomenal!!! absolutely love it!!!
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