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Veteran Industrial Designer's Take on What an Apple Car Might Look Like
Featuring actual analysis, not just a drawing
Now that Apple has reportedly restarted their initiative to produce a car, the internet's awash in speculative renderings. The ones I've seen resemble BMW's i8, a variety of Tesla models or what looks like concept art for Pixar.
No one, however, has intelligently covered what Apple's known for--not to consumers, but to designers--and drilled down into what design elements they're apt to port over to the car, vis-à-vis their desired market position and in-house philosophies. Here industrial designer Michael DiTullo provides an insightful analysis, along with his own speculative rendering:
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Comments
Reminds me of the sweeping timeless cab-forward concepts of Chrysler from back when...
Magic mouse with wheels! Rad video, thanks for taking the time to make it.
I would have at one time put my money on something more functional with a broader market, like Marc Newson's Ford 021C