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Business of Design Discussion: Is Polarization a Good Design Strategy?

By Rain Noe - November 30, 2020

in Design Business

"Polarization" is a word you hear a lot these days, often in reference to politics, where it has taken root worldwide. But the binary love/hate mentality has also crept into product design, where objects with divisive aesthetics spark everything from online forum debates to "WTF, did you see this?" text messages.

In this video, industrial designer Michael DiTullo takes two controversial designs--the Tesla Cybertruck and the Sony PlayStation 5--and rather than evaluating them on their merits, asks the intelligent question: Is polarization a good design strategy? And if so, what are three reasons why?

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simon a.

4 years ago

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All design is marketing.
This guy seems intimidated by these "controversial" designs and in the end comes to a personal conclusion they do what is expected of them.
I don't think being polarizing was in either design brief; he and his community were polarized themselves.

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albert skoczylas

4 years ago

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