Core77

BMW's Design Restraint Continues to Go Out the Window

This week they unveiled the new iX

By Rain Noe - November 13, 2020

in Cars

This week BMW unveiled their forthcoming iX, which will roll out next year. This first batch of concept renderings below, of the evocative variety, hinted at a bolder direction:

As the renderings got more specific, we see an increasingly aggressive-looking vehicle with overly complicated surfaces, both inside and out, and right down to the details:

A profile shot of the full-size clay model might've made you think they were reining it back in...

...but a look at the front detailing, and rear quarter, reveals that's not the case:

In the highlight sheets for the car, the car's design looks even busier than the call-outs:

In the studio shots, it looks to me like every 10 centimeters of the car was designed by a different person:

The on-road shots don't change that impression:

This may explain why one of the more robust Core77 discussions--which has been running for years--is called "What is BMW Doing?"

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Mike Cheung

4 years ago

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1Z

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Ew

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Chuck Mack

4 years ago

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Plug-ins just do not move me, no matter how fast or teched-up they are. I have more tech than I need in my phone and I don't need to drag race on my way to the store. Those half-ton batteries eventually become toxic waste.
I'm nearly sure these guys could develop a highly efficient, non polluting ICE - put that in a Plain-Jane, fun to drive basic unit and I'll be impressed.

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no spec

4 years ago

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um, a grill on an electric vehicle? why not add an air scoop to the hood

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Roly S

4 years ago

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Its always worth remembering that "Less is more" and "Just because you can, doesn't mean you should"

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Eric Strebel

4 years ago

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Oh, my, what a disappointment, after seeing the sketches of the stylists.... Wow they did not translate trough at all, looks dumpy and fat like a woodchuck or a beaver, what are those intakes in front of the wheels, looks like a birth defect... are they actually functional?

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Anthony Towers

4 years ago

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I don't understand how they decided that the cup holders should be so low and under the console. It looks like they will be a nightmare to use.

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Marc Sicard

4 years ago

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What a disgrace. No coherence whatsoever. I would maybe save the arch around the back wheels, the large flat surface has something.

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