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Dell trying to design their way out of the box

By Rain Noe - June 23, 2008

in Object Culture

Chances are if we're playing the word association game and we say "Dell," you're not going to respond with "lust." But the manufacturer of formerly beige creations is hoping to change that up by going from boxy to foxy.

Last year Michael Dell announced the company's new design philosophy of "product lust," and now Ziff-Davis' Larry Dignan checks in on the new designs, with a photo gallery and an analysis of whether Dell has improved their design capabilities.

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Mina

16 years ago

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Adding MORE plastic simply for aesthetics is cheap and you know it!
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Dell trying to design their way out of the box

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