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Ford Reveals the New, Bizarre, Tiny Truck They've Secretly Been Working On

It's the Apple of their (U)I

By Rain Noe - September 18, 2020

in Visual Communication | Cars

Proof that Ford's designers--who bear the heavy responsibility of not screwing up the styling of America's #1 bestselling vehicle, the F-150--still get to have some fun sometimes:

Enter a caption (optional)

Yes, Ford has won the approval of the Unicode emoji subcommittee, so this official emoji for "pickup truck" will soon be coming to hundreds of millions of iPhones and Androids, starting with Apple's upcoming iOS14.

The story of how Ford made this happen--a multi-year process filled with setbacks and subterfuge--is actually pretty interesting. You can read it in The Atlantic.

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Ford Reveals the New, Bizarre, Tiny Truck They've Secretly Been Working On

It's the Apple of their (U)I

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