"With this book, I hope not just to provide you with simplistic rules about design, but to expose the methodical thought framework that I’ve developed from years of experimentation and analysis – a thought framework that I
implement even as I collaborate with a team of developers on launching a product in a single weekend, or create a design solution for a client with limited funding. By “reverse-engineering” the design process, I hope to provide you with knowledge that can sustain you across a variety of situations." -- From the author
In a chapter entitled 'The tragedy of misuse', the author outlines the various reasons why Comic Sans is the most hated font among designers. This way it is easier for beginners to understand what differentiates a good font from a bad one and how it plays out on paper.