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Core77 Guides/Helpful Resources for Packaging Designers/Crafting the Brand Message in Out-of-Box Experiences | by Fabricio Teixeira | UX Collective

Crafting the Brand Message in Out-of-Box Experiences | by Fabricio Teixeira | UX Collective

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This is a good article that also has an embedded slide deck case study that is a good reminder of the design process, plus it's entertaining!

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Core77 Guides/Helpful Resources for Packaging Designers/Crafting the Brand Message in Out-of-Box Experiences | by Fabricio Teixeira | UX Collective

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