Workshop: Managing Product Definition and Design

Delivering great products isn't JUST about good design. The best design thinking in the world won't do you any good if the organization cannot execute on it. This makes effective product management essential to your product's success. It's about keeping your team focused and flying in the right direction so that that good design has an opportunity to flourish.In this two-day workshop, we'll articulate what a PM owns (it's not project management) and how to maximize your UX team (it's not about making things pretty).This is NOT a designer focused course. Instead, Cooper uses what we've learned about organizational dynamics in various verticals to help you own your product development process. We understand the intricacies of the PM profession and the politics involved. We've used design tools to mitigate politics with design -- and want to empower you to do the same.