It was obvious to me that a toilet had to be easy to clean,

but it was not obvious to my Japanese male colleagues at TOTO.

They changed their minds when they

-instead of their wives-

had to clean their toilets over the weekend for the first time in their lives.

The result was the snap-on and off seat and lid, washable under the shower.





In Turkey, the custom is to throw water after a loved one leaving on a trip:

"Go like water, come back like water".

The joy and fluidity of that allegory helps me when I need the inspiration.






Back to Reactor | About Ayse Birsel | E-Mail: birsel@inch.com