The Denso Pulp Juicer is a thoughtfully designed juice extractor for health-conscious consumers. With its uniquely innovative mesh design, it can extract both fiber-rich and fiber-free juice.

Design Team

Designer - Kriti Goyal

Red Dot Award 2017: Design Concept

Product Components

Design Attributes

Color Variants

Modern Indians' food consumption habits are quickly evolving past the boundaries of traditional Indian home cooking, with many seeking options that are healthier, more convenient, and more hygienic. The benefits of raw fruit fiber are becoming more widely known, but many avoid juicing due to the fact that the process removes fruit fiber, eliminating important nutrients with it.

The Denso Pulp Juicer addresses this issue by giving users a choice between thick pulpy juice, or juice with no pulp in it. Using motor-powered centrifugal force, it strains fruit juice through a specially designed mesh that has pores that either keep fibre out or allow it to pass through. A great improvement from the regular bulky juicers, this compact juicer with its chic and contemporary form language, is one you won't mind having on display.

The juicing spout can be collapsed when not in use, to align with the overall form of the juicer. A closed spout would not accumulate dust and maintains hygiene. The air vents are smartly converted into a design element to seamlessly integrate them with the aesthetics. Other features like vibration absorbing suction feet and spiked pusher base work together to create an efficient and user friendly appliance.

The Juice Extractor was design and conceptualized for Havells India Ltd. It won the Red Dot Award 2017 for Design Concepts.

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