Clairy is tackling the growing problem of indoor air pollution. People breathe 3,000 gallons of air each day, but spend 90% of the day indoors, which is often five times more polluted than outdoor air. By using Clairy, consumers are able to filter 93% of all indoor toxins and breathe cleaner air. Clairy is an American company based in San Francisco, born from an Italian startup, Laboratori Fabrici. It's the result of a partnership between Alessio D'Andrea and Vincenzo Vitiello, two young industrial designers with Masters of Science in Product Design for Innovation at the Politecnico di Milano and Paolo Ganis, Master of Science in Management at Bocconi University in Milan. Our mission is to sensitize people towards green ethics and healthcare issues, thanks to simple and recognizable products that are also incredibly innovative.

Design Team

Clairy Team:

Vincenzo Vitiello, Industrial designer

Alessio D'Andrea, Industrial designer

Paolo Ganis, Business man

Clairy App

Different settings

Made in Italy ceramics

Clairy is a dual-part ceramic flowerpot. Inside the larger flowerpot, a fan directs the toxic air from inside a room to the roots of the plant to be detoxified. Indoor air quality, temperature and humidity sensors continually test the quality of the air. From there, the built-in Wi-Fi module sends real-time updates to the user's smartphone.

Clairy has designed a fan that circulates air into the roots of the plant and eliminates toxic agents, making the air inside a home better for the inhabitants. The app alerts its user of the toxin levels of the room that it's in, as well as the temperature and humidity levels. Because these levels have a strong correlation with the toxicity of a room, Clairy can provide tips on how to adjust and improve air quality. So not only does Clairy find the problem, it also works to try and solve it. Through the Clairy smartphone app that is compatible with iOS and Android devices, the user is able to analyze their indoor air pollution in real time, monitor air temperature and humidity, see the plant's diagnostics, manage Clairy's fan, receive health tips and communicate with other smart home devices such as smart windows and humidifiers. Clairy has been tested thanks to specific laboratory exams which have proved its effectiveness. Scientific validation has been given by the combined work of LINV, International Laboratory for Plant Neurobiology and PNAT, spin-off of the University of Florence.

Clairy will be handcrafted by some of the best Italian and Venetian artisans, and the team has launched a 30-day Kickstartercampaign to raise funding in order to produce the flowerpot.

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