LooBlade is a revolutionary product designed to replace the traditional toilet brush. The traditional toilet brush is a fundamentally flawed design—they don't clean efficiently, clog-up easily, drip everywhere, result in excessive use of cleaning chemicals and water, and ultimately people hate the sight of them. We knew there had to be a better way.

The design of LooBlade is centered on the invention of a patent-pending technology which replaces the classic brush bristles with an 8-blade silicone cleaning head that maintains a continuous contact with the surface to "swipe" it clean.

Design Team

Garry Stewart, invetor

LooBlade adopts a radical new approach which uses a highly sustainable and efficient siliconeTPU elastomer material that is both durable and flexible.

The cleaning head comprises of eight flexible blades in a helix configuration, which maintain a broad area of contact to "swipe clean" rather than scrub a surface, with a hollow-point 'nose' to assist with blockage clearing. The anti-microbial technology within the plastics is certified to ISO 22196-2011. The hydrophobic performance is created by a silica nano-technology, also combined into the plastics.

LooBlade does not get clogged up like the bristles of a brush and has hydrophobic properties that sheds water and dries quickly. It reaches under the rim with ease, and contains an anti-microbial additive that helps kill 99.9% of germs, both during and after cleaning. A 'hollow-point' head feature also helps act as a plunger to clear blockages, and the unique holder design allows for free air flow to ensure no residual water collects.

The anti-microbial properties of the blades mean that germs are killed outright, so there is no need to use bleach to disinfect it. In addition the clog-free nature of LooBlade means that the multiple flushes often used to attempt to clean a brush are no longer necessary.

Finally, the disposable attitude towards toilet brushes means that they are typically replaced at least once a year, if not more often, creating unnecessary land-fill. Each LooBlade comes with a 3-year guarantee, which means less brush replacement and a more eco friendly product.

LooBlade is currently seeking funding on Kickstarter.

Learn More About This Projectx