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Platform design and mass customization
MELD is a Norwegian product development company, that's in the business of mass customization by way of platform design.
According to MELD, "the world is not ready for mass customization on a grand scale. Presented with the choice of 'anything', most people will be overwhelmed and simple draw a blank. To both educate and react to this reality, platform design give a basic starting point, a first step in moving to a mass customized world."
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