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Michael Bierut explains Obama brand success

By squirrelbait - March 5, 2008

in Design Business

In a recent Newsweek article, Expertinent: Why the Obama "Brand" Is Working, Andrew Romano asked Michael Bierut to pinpoint the the circuitry of Obama's graphic design workhorse--that logo and branding that can't be stopped.

Is Obama's stuff on the level with the best commercial brand design? I think it's just as good or better. I have sophisticated clients who pay me and other people well to try to keep them on the straight and narrow, and they have trouble getting everything set in the same typeface. And he seems to be able to do it in Cleveland and Cincinnati and Houston and San Antonio. Every time you look, all those signs are perfect. Graphic designers like me don't understand how it's happening. It's unprecedented and inconceivable to us. The people in the know are flabbergasted.

via unbeige