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The Middlecott Sketchbattle Experiment is back, and this time the Fight Club of Design is taking over San Francisco's Automated Vehicles Symposium to bring you a night of hardcore live automotive sketching.

Currently held four times a year during the Detroit Auto Show, the Los Angeles Auto Show the Las Vegas SEMA show and now in San Francisco, the Middlecott Sketchbattle Experiment is an automotive design sketching competition and creative community party, where today's and tomorrow's motor industry elite battle for recognition as the Middlecott Sketchbattle Champion. Both design professionals and students are welcome, and this time around, Core77 is proud to be a sponsor!

Event Details:

The San Francisco Sketchbattle will consist of two rounds of design sketching lasting around 30-45 minutes each. Following each round, a panel of top tier professional designers will judge the sketches to determine who goes through to the next round. This year, the judging panel even includes Tim Kentley-Klay, CEO and Co-Founder of ZOOX. 

An intense scene from the 2017 Sketchbattle at SEMA

The sketching competition will take place during an evening cocktail reception with the Automated Vehicles Symposium on Tuesday, July 10th from 5:00-8:00PM. 0ver 2,000 executives and design professionals will be attending to watch the live sketching. The contestants are a mix of 50% professionals and 50% students.

0ver 2,000 executives and design professionals will be attending to watch the live sketching, so this is a great opportunity to mingle with design employers and business contacts. Many of the contestants from previous Sketchbattle events have gained internships or jobs as a result of exposure from the Sketchbattles.

The overall winner will receive $1000 cash prize, a Champion Title Belt, a Brazen Sports watch and media exposure.

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The Middlecott Sketch Battle Experiment is organized by designer Brook Banham of Middlecott Design and and Frank Schwartz, founder of Advanced Automotive Consulting Services.

Read Michael DiTullo's report from the 2017 Sketchbattle at SEMA here!