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Parody Video on What Architects Actually Do

"Eat. Sleep. Architect" skewers the profession

By Rain Noe - June 27, 2018

in Architecture

Each year at the AIA Conference on Architecture, window manufacturer YKK AP America releases a video taking a swipe at the profession. Some of these have been cringeworthy--rapping architects is a favorite theme--but this year's, "Eat. Sleep. Architect" leaves the rhyming out of it:

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Unbelievably, reading through the YouTube comments reveals that not everyone realizes this is a parody!

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Eric Strebel

6 years ago

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Brilliant!

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Parody Video on What Architects Actually Do

"Eat. Sleep. Architect" skewers the profession

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