Business printing company MOO recently announced their latest project—printing business cards using paper made from recycled cotton t-shirts. Cotton paper is nothing new: As MOO Head of Product Design Toby Hextall describes, "cotton rag paper is one of the older forms of paper manufacturing, but it fell out of fashion as paper made of wood pulp, a cheaper and more easily mass-produced alternative, grew in popularity."

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In collaboration with Mohawk Fine Papers, MOO aimed to make use of the old manufacturing process in a new and improved way. By using recycled materials instead of new ones, they were able to bring the old method of creating cotton paper up to 21st century speeds.

For the project, MOO has also released a delightfully quirky process video showing the general process and mentality behind the new cards.

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While cotton paper is still used for high end and even currency printing, the team at MOO has successfully developed a more practical version by simply using t-shirt offcuts instead of brand new cotton fabric. 

"Our Cotton paper, unlike more traditional cotton rag paper, is created by taking the remaining cotton when a T-shirt pattern is cut from a roll of fabric, something that would otherwise have been discarded, and transforming it into a pulp, which is then processed into Cotton paper."

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The result is a naturally white paper that holds color nicely and has a luxurious texture. Plus, who doesn't love a good recycled product story?

You can learn more and purchase the cards here.

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