A graphic designer going by the handle Motion Magic has mastered a new art form. Neither still photograph nor video, s/he has struck upon a mesmerizing balance between the two:
"When creating this effect on still images, I take great care in the small details that help to add a more realistic feeling in the movement," the designer writes. "It's as if the moment captured is brought back to life with an endless mesmerizing motion effect."
As for how s/he does it, s/he starts with a still image and transforms it using a program called Plotagraph Pro.
You can check out more of Motion Magic's work here and here.
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I believe these are called Cinemagraphs, lots of you tube vids on these, load your vid into Photoshop and make a mask. Easier than you think.
Plotagraph Pro: available by subscription only. Pass.